Price Is Correct is a daily pricing game where five real products are revealed each day, followed by a Showcase finale. Your job is to guess each retail price before the 15-second timer expires, then decide how much the Showcase bundle is worth. Scores reward accuracy, speed, and guesses that do not go over the actual price. Daily leaderboards reset at midnight, while weekly rankings and the Hall of Fame track the strongest repeat players.
Pricing intuition is a genuine cognitive skill, built from exposure to prices across categories, awareness of manufacturing costs, and an understanding of retail markup structures. Supermarket shoppers with high price awareness make measurably better purchasing decisions and save more money annually, according to research by the Food Marketing Institute. Like Closest Wins, Price Is Correct rewards calibrated thinking — knowing your uncertainty is as important as knowing your estimate. Players who consider the product category's typical price range and reason from anchor prices consistently outperform those who guess from gut feel alone.